Pure Impact
Buying a water filter is a pretty practical decision. But when you choose PureFlow Filtration™, you’re also choosing to give back.
We donate a portion of every sale to two organisations doing work we genuinely believe in. One is protecting our oceans from plastic pollution. The other is investing in the future of our city. And every customer who buys from us becomes part of that.
Take 3 for the Sea
Plastic never truly disappears. It breaks down into smaller and smaller pieces, works its way into waterways, and ends up in the ocean, where it harms marine animals and enters the food chain. It also generates greenhouse gas emissions throughout its entire lifecycle. The more plastic we make, the worse the climate crisis gets.
Take 3 for the Sea is an award-winning global movement founded by three Australians who believed a simple action could produce profound consequences: take 3 pieces of rubbish with you when you leave the beach, a waterway, or anywhere.
Their symbol is the turtle. Turtles have roamed the earth for 120 million years. Today they’re starving, choking, and tangled in plastic waste. Take 3 exists to make that a thing of the past.
Reducing plastic is already part of what we do at PureFlow. Every household that switches to filtered water is one less household buying bottled water. Supporting Take 3 for the Sea feels like the obvious next step.
Impact100 Melbourne
Impact100 Melbourne pools donations from individuals and businesses to fund solutions to Melbourne’s most pressing social challenges. As a fund of the Greater Melbourne Foundation, it gives donors real involvement in where the money goes and what it achieves.
Members learn about local issues, participate in the decision-making process, and see the outcomes firsthand. By combining donations, the group can fund projects that no single donor could support alone. It’s an approach to giving that’s thoughtful, transparent, and genuinely community-driven.
We’re a Melbourne business and this city is our home. Getting behind initiatives that make it a better place to live is something we’re proud to do.