We’ve got some news we’re pretty chuffed about, and we wanted to share it with the people who made it possible. You.

PureFlow Filtration™ has been named Australian Trade Retail Business of the Year at the 2026 Australian Trades Small Business Champion Awards. It’s a national title, and honestly, it’s the proudest moment in our journey so far.

What This Award Means to Us

When Monte started PureFlow, it wasn’t about winning trophies. It began with a simple worry, a strange taste in the tap water at home, and a determination to make sure his family, and other families across Melbourne, had access to water that’s truly clean, safe, and tastes the way it should.

That’s still what drives us every single day.

So to be recognised on a national stage, alongside some of the best small businesses in the country, is genuinely humbling. The Champion Awards celebrate businesses that strengthen their communities, do right by their customers, and turn up with the same care year after year. To be counted among them means the world to us.

This One’s for Our Customers

Here’s the thing. An award like this doesn’t happen because of us. It happens because of you.

Every family who invited us into their home for a free water test. Every customer who trusted us to look after something as important as the water they drink, cook with, and bathe their kids in. Every kind review, every referral to a mate, every message telling us the shower no longer smells of chlorine or that a little one’s eczema has settled down.

You’re the reason we do this, and you’re the reason we’ve earned this title. From the whole PureFlow team, thank you.

Same PureFlow, Same Promise

Winning an award won’t change the way we do things. We’ll keep testing filters ourselves before we recommend them to anyone, keep giving you honest advice without the pushy sales talk, and keep picking up the phone when you need us. That’s how we’ve always worked, and it’s not about to change now.

We’re working towards a future where every home in Australia has access to high-quality filtration, so no one has to worry about what’s coming out of their tap. This win tells us we’re on the right track, and it makes us even more determined to keep going.

Clean water shouldn’t be a luxury. It should be a daily standard. That’s the belief that started PureFlow, and it’s the belief that just made us Australian Trade Retail Business of the Year.

Thanks for being part of the journey.